Dating service brand awareness kpi ranking uk 2022 statista

Most well-known dating services in the UK 2022

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Most well-known dating services in the UK 2022

When it comes to the most well-known dating services in the United Kingdom, Tinder leads the pack. The California-based online dating app is recognized by 79% of respondents in the UK, 10% more than the second placed Match. Plenty of Fish (62%) comes on number three in this list, followed by eHarmony (62%), and Bumble (51%).

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

Leading dating services ranked by brand awareness in the United Kingdom in 2022

table column chart

Characteristic	Share of respondents
Tinder	79 %
Match	69 %
Plenty of Fish	62 %
eHarmony	62 %
Bumble	51 %
Grindr	51 %
Badoo	40 %
Hinge	33 %
EliteSingles	32 %
Zoosk	26 %
OkCupid	24 %
Ashley Madison	20 %
Happn	17 %
CoffeeMeetsBagel	14 %
HER	14 %
C-Date	13 %
be2	13 %

Loading statistic. Expand statistic Show source Download for free Source Show detailed source information? Register for free Already a member? Log in Release date More information Survey time period Number of respondents Method of interview Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

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Monthly downloads of Tinder 2018-2023, by region

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